Trends Marketing Cost per action
Cost per action , also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model, referring to a specified action for example a sale, click, or form submit Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the advertiser.
Stable +9%
Stable +12%
10,000
Lead generation +23.3K
Value Per Action +18
Influencer marketing +63.1K
Online advertising +15.1K
Google AdSense +3.1K
Cost per impression +2.4K
Celebrity branding +1.4K
Impression (online media) +1.1K
Cost per action +1K
Click-through rate +678
Performance-based advertising -130
Pay per sale -141
Cost per mille -641
Affiliate marketing -2.3K
Demand-side platform -3.2K
Pageview -3.4K
Pay-per-click +1.8K
Newsletter +1.6K
Behavioral retargeting -7.1K
Cost per lead -455
Pay for performance advertisin... -311
Site retargeting -139
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