Trends Marketing Cost per action
Cost per action , also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model, referring to a specified action for example a sale, click, or form submit Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the advertiser.
Stable +2%
Stable -1%
21,000
Lead generation +23.3K
Value Per Action +36
Influencer marketing +63.1K
Online advertising +15.1K
Cost per impression +8.9K
Google AdSense +3.1K
Click-through rate +1.4K
Impression (online media) +1.1K
Site retargeting -46
Performance-based advertising -130
Pay per sale -141
Cost per lead -246
View-through rate -272
Celebrity branding -551
Cost per mille -2.5K
Demand-side platform -3.2K
Pageview -3.4K
Search advertising -4.3K
Affiliate marketing -16.9K
Pay-per-click +1.8K
Newsletter +1.6K
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