Marketing Trends

Trends Marketing

Monthly Interest Volume Variation for this category: 4.6% on 859 topics.

Main Trends

Growing (106)

Web crawler +181% +3M

Google Analytics +182% +1M

Business-to-business +67% +653K

Landing page +117% +396K

Lead scoring +165% +148K

Call to action (marketing... +94% +107K

ImageMagick +276% +80K

Stable (481)

Domain name +12% +212K

Google Ads +09% +87K

Spamming +15% +39K

Proposal (business) +21% +26K

Banner +10% +23K

Social media marketing +01% +17K

Commerce +07% +17K

Falling (272)

Spamdexing -58% -392K

Viral email -61% -84K

Web mining -53% -68K

Ad blocking -22% -68K

Behavioral retargeting -43% -66K

Accelerated Mobile Pages -24% -56K

Business model -17% -47K

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Featured Topics Back to top

Main Trends

Marketing -13% -68K

Search engine optimizatio... -05% -85K

Customer +27% +21K

Advertising -10% -90K

Brand +01% +2K

Website -02% -56K

Consumer -09% -40K

Commerce +07% +17K

Digital marketing -05% -84K

Selling +146% +1K

 

Online advertising -12% -32K

Google Analytics +182% +1M

Presentation +05% +4K

Public relations -05% -7K

Pricing +06% +5K

Marketing strategy -07% -28K

Customer service -04% -13K

Landing page +117% +396K

AdSense -13% -1K

Reputation +07% +4K

 

Banner +10% +23K

Branding +02% +23K

Business model -17% -47K

Co-marketing -20% -3K

Market share -15% -10K

E-commerce +01% +4K

Domain name +12% +212K

Business card -05% -2K

Click-through rate -10% -11K

Market segmentation -12% -20K

 

Marketing and Advertising (784) Back to top

Main Trends

Web crawler +181% +3M

Google Analytics +182% +1M

Landing page +117% +396K

 

Domain name +12% +212K

Lead scoring +165% +148K

Call to action (marketing... +94% +107K

Falling

Spamdexing -58% -392K

Bing (search engine) -09% -132K

Advertising -10% -90K

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Sales (45) Back to top

Main Trends

Business-to-business +67% +653K

Proposal (business) +21% +26K

Customer +27% +21K

 

Commerce +07% +17K

Trade fair +06% +11K

International trade +06% +4K

Falling

Consumer -09% -40K

Elevator pitch -17% -30K

Customer service -04% -13K

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Marketing Industry Trends Analysis

This is one of the most advanced trends tools for the Marketing industry. Good marketing campaigns can be built on exploiting a trend. Jumping on a fad and riding the wave every time would be a Public Relations’ industry dream. These market trends reports update daily and let you spot what content is gaining interest on the web and what content is becoming less fashionable. Use the Inlinks Industry Trends tool to build out content which catches the zeitgeist. Use it to analyze trends within the marketing industry. Use inLinks to predict market behaviour.

How to get the most out of analyzing the Marketing Industry

The Inlinks marketing industry analysis tool uses a combination of public and proprietary methods to work out the most important or trending topics in Marketing. The Daily, weekly and month-long trends allow industry-leading businesses to jump ahead of the competition by seeing trends before they appear in sales data or other historically compiled trends. Whether B3B or B2B, using inLinks allows you to see customer intent before they are customers!

  • Use Marketing Industry trends for Consumer Research, by seeing daily estimates of the number of consumers interested in a relevant marketing topic.
  • Use the dashboard features to “favourite” the marketing topics most important to your business, so that you can see the updated trends immediately every day.
  • Use the “Create Content Brief” to convert any trend data into a content creation brief, to allow a copywriter to create optimize content for SEO and for digital marketing assets.
  • Create content that is designed to be the best Google can find, by understanding and writing about the very topics that are semantically close to the core topic.

Customer Focussed reporting

The Inlinks Marketing category reports do not presume who your customers are. The data represents a sample of all consumers. Unlike may consumer panels, the market trend data aims to avoid bias in the underlying data set by analysing all industries, before curating this report specifically for the Marketing industry. InLinks also allows you to dig into all the other industry trend data using the same tool.

Bias Reduction: Escaping your echo chamber

One challenge for many industry insiders is that their view of a vertical is skewed by their location, or place from which they see their industry. Having colleagues reinforcing these views can systemically reduce your ability to see what is out of view. The Inlinks Industry trend tools, including this one for the Marketing Industry category, seeks to break this pattern.

 

 

Trends and volumes presented on this page are compiled from public and proprietary data. If you wish to join the panel of sites used to establish these trends, please contact us.

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