Trends Marketing Cost per lead
Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer.
Falling -35%
Stable -10%
2,200
Touchpoint +10.7K
Click-through rate +678
Performance-based advertising -130
Cost per mille -641
Consumer +44.7K
Online advertising +15.1K
Cost per action +1K
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