Trends Marketing Umbrella brand
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products.
Falling -24%
Falling -21%
5,800
Which family branding is a good policy ?
-
Brand architecture -1.1K
Brand -10.7K
Brand management +474
Cannibalization (marketing) -63
Brand equity -696
Brand extension -996
Umbrella brand -1.6K
Food and Beverages
Minute Maid Coca-Cola Virgin Drinks Unilever
Personal Care & Cosmetics
Axe (brand) Pantene Dove (toiletries)
Others
MacBook Pro Mac (computer) MacBook IPad Oral-B Nivea FedEx Virgin Atlantic Virgin Media Virgin Books Apple Inc. Virgin Interactive Marriott International Virgin Mobile iPhone Virgin Money IPod Apple Watch Virgin Group Starbucks Umbrella organization Moselle
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