Trends Marketing Brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
Stable -14%
Stable -4%
13,000
Why brand stretching ?
Why brand extensions fail ?
Why brand extension is important ?
Why brand extension ?
What is the role of a brand extension ?
Why brand extension is necessary ?
Why brand extension is a critical decision ?
Why brand extension is bad ?
Why is brand extension a popular marketing strategy ?
Why do brand extension ?
What is brand extension with examples ?
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Cannibalization (marketing) -63
Brand licensing -601
Brand equity -696
Brand extension -996
Reputation -5.6K
Brand -10.7K
Guerrilla marketing -352
Marketing strategy -4.9K
Umbrella brand -1.6K
Food and Beverages
Pepsi Soft drink Coca-Cola
Others
Nike (company) Ralph Lauren Corporation Now (Sky) Sony Virgin Group Virgin Megastores Today (American TV program)
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