Trends Marketing Brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
Growing +25%
Stable +3%
14,000
Why brand stretching ?
Why brand extensions fail ?
Why brand extension is important ?
Why brand extension ?
What is the role of a brand extension ?
Why brand extension is necessary ?
Why brand extension is a critical decision ?
Why brand extension is bad ?
Why is brand extension a popular marketing strategy ?
Why do brand extension ?
What is brand extension with examples ?
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Reputation +2.1K
Brand extension +1.4K
Brand equity +1.4K
Brand licensing +66
Umbrella brand +58
Cannibalization (marketing) -151
Brand -17.7K
Guerrilla marketing -352
Marketing strategy -4.9K
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Food and Beverages
Pepsi Soft drink Coca-Cola
Others
Nike (company) Ralph Lauren Corporation Now (Sky) Sony Virgin Group Virgin Megastores Today (American TV program)
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