Trends Marketing Marketing mix modeling
Marketing mix modeling is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.
Stable -7%
Stable -3%
15,000
Marketing research +24.5K
Demand chain -208
Return on marketing investment -471
Brand equity -696
Brand architecture -1.1K
Multichannel marketing -1.1K
Marketing strategy -4.9K
Market research -5.2K
Brand -10.7K
Marketing mix +4.2K
Shopper marketing -540
Advertising adstock -625
Publicity -749
Marketing management -864
Brand awareness -1.1K
Brand loyalty -1.4K
Marketing plan -2.1K
Strategic management -2.3K
Marketing -33.2K
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