Trends Marketing Marketing mix modeling
Marketing mix modeling is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.
Stable -7%
Stable -3%
15,000
Marketing research +24.5K
Publicity +3.4K
Brand equity +1.4K
Customer lifetime value +1.1K
Brand architecture +244
Return on marketing investment -61
Demand chain -208
Multichannel marketing -1.1K
Marketing strategy -4.9K
Market research -5.2K
Brand -17.7K
Strategic management +38.2K
Marketing mix +4.2K
Brand awareness +995
Shopper marketing -112
Advertising adstock -470
Brand loyalty -485
Marketing management -864
Marketing plan -2.1K
Marketing -33.2K
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