The demand chain is that part of the value chain which drives demand.
Falling -30%
Stable +6%
3,700
Database marketing +1.1K
Return on marketing investment -471
Sales promotion -1.1K
Demand generation -1.7K
Customer service -9.6K
Marketing -33.2K
Marketing mix +4.2K
Marketing effectiveness -10.6K
Enterprise management
Value chain Sales and operations planning Demand management Demand-chain management Demand forecasting Business process modeling Business process management Supply-chain-management softwa...
Others
Customer relationship manageme... Spare part Pro forma Sales Supply and demand Supply chain
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