Trends Marketing Database marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
Growing +33%
Stable +13%
6,200
Lead scoring +658
Subscription business model +26K
Customer insight +47
Demand chain -208
Direct marketing -1.2K
Marketing -33.2K
Digital marketing -36K
Customer +16.2K
Customer lifetime value +1.1K
Proximity marketing -703
Telemarketing -1.4K
Business-to-business -14.9K
Personalization -6.9K
Others
Customer relationship management Product (business) Email management Supervised learning Phone sex
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