An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.
Falling -37%
Stable +2%
7,400
-
Online advertising +15.1K
Ad exchange -797
Real-time bidding -833
Advertising network -907
Demand-side platform -3.2K
Microsoft Advertising +1.2K
Behavioral retargeting -7.1K
Supply-side platform -684
Ad serving -386
Technology
AlterGeo AppNexus Microsoft
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