Trends Marketing Sustainability marketing myopia
Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values.
Stable -13%
Stable -2%
4,800
-
Sustainability marketing myopi... -275
Marketing communications +3.5K
Green marketing +262
Marketing myopia -580
Product bundling -1.3K
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