Trends Marketing Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
Falling -16%
Stable +3%
6,300
Digital omnivore +248
Gross rating point +2.6K
Advertising media selection +1.6K
Reach (advertising) -205
Advertising +411.5K
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