Mass-market theory Trends

Trends Marketing Mass-market theory

The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Robinson in 1958 and King in 1963.

Weekly Trend

Stable -5%

Monthly Trend

Growing +33%

Interest Volume

1,000

Questions about Mass-market theory

Mass-market theory - Related Topics

Growing (1)

Mass-market theory +153

Stable (4)

Consumer +44.7K

Mass market +596

Diffusion (business) -91

Marketing strategy -4.9K

Falling (0)

-

 

 

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