Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity.
Stable -12%
Stable +15%
2,600
Astroturfing -3K
Technology
Twitter MarkMonitor Vimeo Social media YouTube Facebook
Food and Beverages
Coca-Cola Kit Kat Nestle
Others
ExxonMobil BP Mattel Barbie Phishing Starbucks Typosquatting Theft
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