Trends Marketing Yield management
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource .
Stable -5%
Falling -28%
12,000
Inventory control +4.5K
Distribution (marketing) +2.3K
Pricing +4K
Price discrimination +1.4K
Pricing science -168
Rate card -313
Revenue management -666
Advertising media selection -790
Pricing strategies -11.7K
Marketing -33.2K
Consumer +44.7K
Market segmentation +6.7K
Customer base -176
Customer service -9.6K
Relationship marketing -5.3K
Customer satisfaction -1.8K
Price point -1.1K
Corporation Planning horizon Deutsche Bahn
Transportation
Airline United Parcel Service National Car Rental American Airlines Airline ticket
Others
Variable pricing Vending machine High-yield debt Computer General Motors Ericsson Cruise line Frequent-flyer program Property management system
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