Trends Marketing Symbol-intensive brand
A symbol-intensive brand is a brand adopted not only for its functional benefits, but above all, for the strong symbolism and significance that it is able to transmit, allowing a consumer to express his or her identity, to signal status or manifest a sense of belonging to a group.
Falling -16%
Falling -19%
1,100
Lifestyle brand -2.3K
Haribo Krispy Kreme Lindt
Clothing and Accessories
Nike (company) Lacoste Burberry
Others
Lego Mattel Starbucks McDonald's Apple Inc. Jollibee Palgrave Macmillan Nintendo Swarovski
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