Trends Marketing Societal marketing
The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
Stable -12%
Falling -72%
8,200
Cause-related loyalty marketin... +357
Socially responsible marketing +78
Market orientation -229
Marketing -33.2K
Green marketing +262
Brand equity -696
Target market -732
Advertising -13.1K
Customer satisfaction -1.8K
Others
Haagen-Dazs Coca-Cola The Body Shop Avon Products Corporate social responsibilit...
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