Trends Marketing Societal marketing
The societal marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
Stable -5%
Growing +32%
17,000
Socially responsible marketing +1.3K
Cause-related loyalty marketin... +357
Market orientation -229
Marketing -33.2K
Advertising +411.5K
Advertising campaign +5.3K
Social marketing +2.1K
Brand equity +1.4K
Customer satisfaction +1.2K
Green marketing +262
Target market -732
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Others
Haagen-Dazs Coca-Cola The Body Shop Avon Products Corporate social responsibilit...
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