Trends Marketing Prospect theory
The prospect theory is an economics theory developed by Daniel Kahneman and Amos Tversky in 1979.
Stable -5%
Growing +19%
41,000
How is prospect theory different from expected utility ?
How do prospect theory and the concept of a rational investor differ ?
How to use prospect theory ?
How to apply prospect theory ?
Why is prospect theory important ?
What is prospect theory in psychology ?
What is prospect theory in behavioral finance ?
What is prospect theory in economics ?
What is prospect theory in finance ?
What is prospect theory in marketing ?
What is prospect theory in international relations ?
What problems does prospect theory solve ?
Which aspect of the prospect theory value function conforms to 'rational' expectations ?
How does prospect theory differ from expected utility theory ?
What problems does prospect theory solve (check all that apply) ?
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Others
Decision-making Cognitive bias Delayed gratification Behavioral economics Loss aversion Utility
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