Trends Marketing Mass marketing
Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.
Stable +4%
Stable -4%
10,000
How to differentiate mass marketing and niche marketing ?
Which target market approach uses a mass marketing strategy ?
Customerization +115
Elaboration likelihood model +3.8K
Market segmentation +6.7K
Marketing mix +4.2K
Niche market +1.5K
Mass market +596
Cultural consumer +470
Flyer (pamphlet) -382
Target market -732
Advertising +411.5K
Psychographics +10
Guerrilla marketing -352
Total addressable market -10.1K
Permission marketing -8.4K
Others
Furniture Planned obsolescence Radio Thor washing machine The Cluetrain Manifesto Beard Fad Alternative medicine
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