Mass-market theory Trends

Tendances Marketing Mass-market theory

The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Robinson in 1958 and King in 1963.

Tendance Hebdo

Stable -5%

Tendance Mensuelle

En Hausse +32%

Volume d'Intérêt

210

Mass-market theory - Questions liées

Mass-market theory - Sujets liés

En Hausse (0)

Stable (4)

Mass-market theory +33

Consommateur +828

Mass market +150

Stratégie marketing +13

En Baisse (1)

Diffusion (business) -601

Retour aux Tendances Marketing