Trends Marketing Marketing warfare strategies
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare, and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Falling -36%
Stable +5%
3,200
Typology of business strategie... +896
Strategic management -2.3K
Marketing strategy -4.9K
Marketing -33.2K
Guerrilla marketing -352
Market share -3.3K
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