Earned media refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
Falling -21%
Stable -2%
8,800
-
Social media marketing +90.7K
Influencer marketing +63.1K
Guerrilla marketing -352
Publicity -749
Public relations -6.7K
Content marketing -8.7K
Promotion (marketing) +3.7K
Advertising -13.1K
-
Technology
Social media Mashable BuzzFeed
Trends and volumes presented on this page are compiled from public and proprietary data. If you wish to join the panel of sites used to establish these trends, please contact us.
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