Mass-market theory Trends

Tendances Marketing Mass-market theory

The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Robinson in 1958 and King in 1963.

Tendance Hebdo

Stable -5%

Tendance Mensuelle

En Hausse +32%

Volume d'Intérêt

270

Mass-market theory - Questions liées

Mass-market theory - Sujets liés

En Hausse (0)

Stable (5)

Mass-market theory +40

Consommateur +828

Mass market +258

Stratégie marketing +13

Diffusion (business) -58

En Baisse (0)

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