Marketing Trends

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Find the perfect audience at the perfect moment

Leadership in the world of marketing is hard. Your audience is always jumping onto the next idea. Technological change and Innovation is constant and relentless. Fortunately, InLinks’ Market Trends data allows you to stay up to date on what your audience is interested in on a daily and an ongoing basis. Whether you are following major brands, or innovative ideas and developing topics of interest, InLinks will show you the biggest risers and fallers on this page. You can drill into any topic to see complementary ideas, the underlying questions people are asking about these topics and we provide quick links to Google News and the InLinks Content Brief creation tools.

This is one of the most advanced trends tools for the Marketing industry. Good marketing campaigns can be built on exploiting a trend. Jumping on a fad and riding the wave every time should be a Public Relations’ industry dream. These market trends reports update daily and let you spot what content is gaining interest on the web and what content is becoming less fashionable. Use the Inlinks Industry Trends tool to build out content which catches the zeitgeist. Use it to analyze trends within the marketing industry. Use inLinks to predict market behaviour.

How to get the most out of analyzing the Marketing Industry

The Inlinks marketing industry analysis tool uses a combination of public and proprietary methods to work out the most important or trending topics in Marketing. The Daily, weekly and month-long trends allow industry-leading businesses to jump ahead of the competition by seeing trends before they appear in sales data or other historically compiled trends. Whether B3B or B2B, using inLinks allows you to see customer intent before they are customers!

• Use Marketing Industry trends for Consumer Research, by seeing daily estimates of the number of consumers interested in a relevant marketing topic.
• Use the dashboard features to “favourite” the marketing topics most important to your business, so that you can see the updated trends immediately every day.
• Use the “Create Content Brief” to convert any trend data into a content creation brief, to allow a copywriter to create optimize content for SEO and for digital marketing assets.
• Create content that is designed to be the best Google can find, by understanding and writing about the very topics that are semantically close to the core topic.

Personalized Content, Personalized Audiences

The Inlinks Marketing category reports help you talk to your customers about the very topics that are currently of interest to them. The data represents a sample of all consumers. Unlike may consumer panels, the market trend data aims to avoid bias in the underlying data set by analysing all industries, before curating this report specifically for the Marketing industry. InLinks also allows you to dig into all the other industry trend data using the same tool.

Bias Reduction: Escaping your echo chamber

One challenge for many industry insiders is that their view of a vertical is skewed by their location, or place from which they see their industry. Having colleagues reinforcing these views can systemically reduce your ability to see what is out of view. The Inlinks Industry trend tools, including this one for the Marketing Industry category, seeks to break this pattern.

Brand Association

Only brands with enough gravitas to be listed as entities are analyzed with this data. If you are lucky enough to have your brand recognized as a unique entity in this regard, then congratulations, although it does allow us to then track the interest in your brand over time. our user may then use this to help inform their own content strategies. 

Using Inlinks Trend data as Economic Indicators

Gross Domestic Product (GDP) tends to grow in some verticles and shrink in others over time. The inlinks data is, however, more designed to show you global interest in verticals, rather than interest by country or region. A separate case study in 2020 when the Inlinks data was first published shows interesting correlations between the data and the economy.

Usage Rights

You may use InLinks data with attribution. Please tell your audience that the data you are using is generated by InLinks.net.