Search engines and particularly Google is increasingly focused on Semantic indexing and retrieval of content based around the concept of “entities” (or “things”) rather than the concept of “words” (or “strings”). On the upside, this is a much more efficient way of storing the world’s information. On the downside, it occasionally loses colour and variety in results. Semantic Search is, for the most part, efficient for machines due to structured formats and relatively specific vocabulary. SEOs are starting to wake up to the profound difference between an entity vs. keyword approach to content strategies. Google now has a large and sophisticated “Knowledge Graph” which helps it to understand the relationships between concepts. The task, now, for your online marketing strategy is to understand how to optimize an organization’s online presence in such a way that the organization’s core competencies are expressed within that knowledge graph. This is “Semantic Search” or “Semantic SEO” and this series of posts is a comprehensive training guide which will help digital marketing experts incorporate this Artificial Intelligence aspect into search marketing.
Gone are the days of Keyword stuffing. Semantic serach leverages deep learning concepts. The search algorithms known as Hummingbird and RankBrain are part of a set of tools that have change the whole meaning of “ranking in the SERPs”. This Semantic search guide will provide an invaluable and updatable resource. We trust it will prove invaluable for SEOs.
Semantic Search Guide Contents
Jump into a section, or read like a book by clicking <Next> on each page.
Who this guide is designed for.
Gain a grounded understanding of what Google’s Knowledge graph is, without needing a PHD in Information Retrieval systems.
The first Search Engine was really just a list of websites organized into Topic Trees by humans. Now in a world of Knowledge graphs and Semantic Markup, are things really that different?
Google has an Entity lookup tool. If you cannot use APis, they also built a web interface for you to use. A practical way to find out EXACTLY what Google considers an entity.
No easy task: Where to look if this is your strategy.
The natural progression beyond Wikipedia
Strategies to get your creative SEO minds working
Keeping it tight
Hint: Inlinks makes it a cinch.
These assets can give credibility and reinforce the entity
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