Search engines and particularly Google is increasingly focused on Semantic indexing and retrieval of content based around the concept of “entities” (or “things”) rather than the concept of “words” (or “strings”). On the upside, this is a much more efficient way of storing the world’s information. On the downside, it occasionally loses colour and variety in results. Semantic Search is, for the most part, efficient for machines due to structured formats and relatively specific vocabulary. SEOs are starting to wake up to the profound difference between an entity vs. keyword approach to content strategies. Google now has a large and sophisticated “Knowledge Graph” which helps it to understand the relationships between concepts. The task, now, for your online marketing strategy is to understand how to optimize an organization’s online presence in such a way that the organization’s core competencies are expressed within that knowledge graph. This is “Semantic Search” or “Semantic SEO” and this series of posts is a comprehensive training guide which will help digital marketing experts incorporate this Artificial Intelligence aspect into search marketing.

Gone are the days of Keyword stuffing. Semantic serach leverages deep learning concepts. The search algorithms known as Hummingbird and RankBrain are part of a set of tools that have change the whole meaning of “ranking in the SERPs”. This Semantic search guide will provide an invaluable and updatable resource. We trust it will prove invaluable for SEOs.

Semantic Search Guide Contents

Jump into a section, or read like a book by clicking <Next> on each page.

Target Audience and Contributions

Who this guide is designed for.

The Knowledge Graph Explained

Gain a grounded understanding of what Google’s Knowledge graph is, without needing a PHD in Information Retrieval systems.

The Evolution of Search

The first Search Engine was really just a list of websites organized into Topic Trees by humans. Now in a world of Knowledge graphs and Semantic Markup, are things really that different?

Using Google’s Entity Search Tool

Google has an Entity lookup tool. If you cannot use APis, they also built a web interface for you to use. A practical way to find out EXACTLY what Google considers an entity.

Semantic SEO Strategies

Getting a Wikipedia Listing

No easy task: Where to look if this is your strategy.

Expand the Knowledge Graph to get listed

The natural progression beyond Wikipedia

Other ways to become an Entity

Strategies to get your creative SEO minds working

coming soon:

Align your online presence with your Niche

Keeping it tight

How to add Structured Markup

Hint: Inlinks makes it a cinch.

Create Digital Assets

These assets can give credibility and reinforce the entity

PreviousSemantic Search Guide ContentsNext