inLinks Insights and support Pages

How accurate is the inLinks Market Trends Data?

An exploration of how accurately the data from inLinks’ market trends tool compares to real consumer behaviour. The Market Trends Tool The InLinks’ Market Trends Tool categorises and tracks consumer interest on topics. It can provide a daily, weekly and monthly oversight into how concepts and words are being interacted with online to surface what topics might be ripe for content writers and publicity seekers to write about. But how accurate really is the data?

The InLinks Workflow and USP

What makes a strong Digital Marketing Platform? A strong Digital Marketing Platform is is about momentum over measurement. The InLinks workflow discovers the best topic for you to work on next to catch the zeitgeist in your market sector. Then it helps you create content that appeals to humans and machines alike. It creates a scalable workflow and finally optimizes the content on your website by automating schema injection and internal links. We work with

The University of Google: Exploring the impact of Google’s successful machine learning in the Education Sector.

An insight into how effective methods of search engine optimization has the potential to widen participation to higher education. In this post I will outline the evidence surrounding the relative success of entity identification within the education sector and will delve deeper into what this means for higher education on the whole. Why is Google’s machine learning on ‘University Courses’ (InLinks, 2020) so relatively successful when it comes to the Education Sector? Is this something

FAQ Schema Generator

InLinks has a built in FAQ Schema Generator. Inlinks to scans your content looking for questions in your text that you answer succinctly and will then automate the generation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated support page. What does adding FAQ Schema do? By adding FAQ Schema to your content, you tell a search

New way to measure how Google understands content in a verticle

Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,

New Stuff: Improved Javascript code and more

It has been a busy week. The most notable launch was Monday’s announcement that you can now start assigning content briefs to writers, as reported in our “Content Management system for SEOs” post. There are also a few things that were fixed along the way that I never got around to documenting. Adding “Defer” to the default Javascript code A few people were suggesting that the .JS code was creating a small, but real, page

Inlinks screenshot: Project assigning

Content Management for SEO Content Writers

InLinks has launched the ability to assign content briefs to SEO Content writers, whilst retaining overall control of the content. This turns the Inlinks optimization module into an SEO Content management system. It gives the ability for SEOs who need to delegate content writing to freelancers or in-house teams. Enterprise Collaboration Tool InLinks builds content briefs around topics, rather than keywords. In order to scale the optimization of content for search engines, it is necessary

February 2020 InLinks Roundup

Newsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is not the same as using a topic. Our Internal Linking Guide Upgrade Special Offer for New Users Upgrading to just

Change your Competitor List

When trying to write better content than anyone else, our content optimization tool uses the top search results to build a content brief. At times, though, you know better than the search engines as to what is the BEST content out there, so we have given you the chance to change the competitor cohort list for any given keyphrase: Knowledge Graphs and Training Sets When inLinks creates a content brief for your writers, it first