inLinks Insights and support Pages

How to use Silo’s on InLinks

In the following video we cover how to create a Silo internal linking structure for a target topic on InLinks. The 2 main Silo options available are the following: Automatic Silos: InLinks will create internal links pointing to a target page from any page that mentions the target topic. Manual Silos: A user needs to manually choose the pages that fall under a Silo for a specific target topic.

Webpage schema

Webpage schema is a type of Schema which is supposed to be implicitly defined, according to Schema.org but by adding the “About” and “Mentions” property, it seems you greatly enhance the ability of Google to understand the content on the page. This, in turn, can improve your search listings and search visibility. There has been some controversy on whether Structured data improves rankings. John Muller and Glen Gabe had a to-and-fro on Twitter picked up

Curate your Knowledge Graph

We have just made it easier to provide feedback about where our entity analysis makes errors or is not as useful as you would like. We encourage you to make use of this every time you start a new project, as your feedback loops will quickly help us to improve our understanding of your new site in the system. How Named Entity Extraction works The InLinks algorithm reports more entities in a body of text

Can InLinks help you win industry awards?

InLinks is looking to help its customers win industry awards. If you’ve run a successful campaign using InLinks we would be interested in hearing from you. Our team of communication and SEO experts are here to help curate the best pitches to the awards you are interested in. We would like to apply in a partnership to help show off your achievements! If this is something you would be interested in then please submit us

Mathematical equation for internal linking

Internal Linking Score

The Internal Linking Score (aka Internal Link Score or just ILS) is a proprietary metric from InLinks. ILS shows the percentage of link opportunities missed. We calculate it as: The metric is important to SEO. Internal Linking is missed 82% of the time. This is according to the research of over 5,000 sites that are actively looking at target pages for link opportunities. Google talks openly about the importance of a good Internal Link Architecture.

Deploying InLinks on the Edge

In the SEO world we’re currently living in a tools nirvana, there have never been so many ways to circumvent usual development or scaling issues using off-the-shelf solutions. InLinks is one of those very tools afterall! One of the coming shifts in tools usage is the potential of moving away from JavaScript (client-side) methods of installing these tools to versions which have the potential of being more reliable & have less impact on performance. Whilst

Internal Linking FAQ

What is internal linking? Internal linking is the act of creating html hyperlinks between two URLs within the same domain.  What is an internal link anchor text? The anchor text of an internal link is the text which is used to embed the link on to. It usually lights up as blue and underlined, but that can easily be changed in style sheets for any individual site, page or link. It responds to a left

How to automate your internal linking

Benefits of automating Internal Linking There are several challenges with managing internal linking manually. The first is the sheer scale of the task. It is very difficult to pick out link opportunities unless you are intimately aware of all the content on the site. Even if you write all the content yourself, our memories play tricks on us and we quickly forget. Whenever new content is created, proper optimization involves re-reading the entire website to create new

Internal Linking – Best Practices to Boost your SEO

What is internal linking? Internal linking includes all the links made from the pages of a site to the other pages of a same site. An internal link is therefore a hypertext link made between two pages belonging to the same website domain. What are the goals of internal linking? The inclusion of internal links on your site serves initially to direct the user to your available content. It also allows search engines to index