The content optimization module on Inlinks creates world-class Content Briefs and audits existing content in a totally unique way. You should already be using it for content optimization, but now the module has had an upgrade.
Why was the Inlinks Content Optimization Module so Unique?
Just in case you were still using those keyword-based optimization tools, the difference with InLinks is that it builds its entire recommendations around knowledge graphs. If you want to optimize content for “Wales Activities”, the first thing InLInks does is to build a knowledge graph of all the content on Google already ranking for the phrase “Wales activities”. It then compares the TOPICS your content uses with the TOPICS identified in the knowledge graph build from the best of breed content.
What’s New in the Content Audits?
This release is all about surfacing more recommendations and getting them closer to the online editor, to make it easier for your content writer to see what topics need adding the text. We even have a drag and drop feature as well, for the extremely lazy out there. That said, we have refrained from overly supplying snippets and text already found on the web. Your content will still be unique.
A New Content Editor approach
Let’s dive into the editor itself and see how easy it is to add topics and ideas.
1: New Audit Metrics
The tool has tow new metrics:
- Readability Score: The audit now runs a well-known readability algorithm over your content, to understand how easy it is for users to read.
- Search Engine Understanding: This is a brand new concept for the search industry. We compare the number of topics seen in our NLP analysis with the number revealed in Google’s public API. Their API is generally conservative, so you need to make things abundantly obvious for machine learning to understand! (Luckily, Inlinks also helps as it creates about schema automatically as well)
2: Collapsible Header
By collapsing the “summary” section of the brief, the content writer has more space to use for the actual editing of the content.
3: Topics Breakdown
The editor starts by importing all of your existing body text if you already have an article that you are trying to optimize. It did this before, but after the article, we start providing lots of hints for the copywriter. This starts with the “Topic” breakdown. In this diagram, we see that we should be talking about “golf” because 3 competitors talk about golf on average three times each in their (ranking) content.
4: Drag and Drop Topics!
We now make it easy to see what topics might need adding, without the writer’s workflow being interrupted. The writer can click on the topic here and get a Wikipedia overview and a myriad of exciting questions that they might like to answer for the users. Alternatively, the writer can simply “Drag and Drop” the topic into the editor, to act as a place holder whilst they construct that perfect sentence. Very easy. Very powerful.
5: Want FAQ Schema automated?
This section says whether any question was found during the initial analysis of the content.
6: Easily Add Rich Content and Question Ideas
This section gets enriched as you go. As you look over the rest of the audit, you will regularly start seeing “Add” buttons all over the brief. Here are some examples: