It is not clear from the GUI that I need to +ADD a topic BEFORE I start selecting keywords inside a topic I am discovering in the right-side panel.
– The +ADD (topic) button is invisible in the right-side panel
– There is no clue in the GUI that the topic has to be added first.
From an intuitive flow standpoint, I would first inspect the keywords suggested, to understand whether they are relevant to my brief or not. (Many of them may not be relevant at all. A selection is necessary, if only for time-saving purposes when re-writing content). So I would not “blindly” +ADD the topic before looking at the keyword suggestions. Naturally, I would start selecting keywords as I am sifting through them.
This is where the rub is: at no time am I reminded to +ADD the topic.
So from the GUI standpoint, I can leave the right-side panel without +ADD the topic, after having done all my keyword selection. Waste of time.
The GUI should remind you in several ways to +ADD the topic before closing the panel.
One simple way would be to flash-highlight the +ADD button (designed in a really visible color), and to put it more “in the way” (rather than where it is now, invisible at the very top of the right-side panel). Another simple way would be to flash a jquery message when the user start selecting the keywords. “Reminder: +ADD the topic if you select any keywords in these lists”.
Another simple way would be to move the “Add to brief” column from the far-right-side of the table, to the first or the second position, left, in the table.
yet another way would be to create a very short sequence tutorial (Do this: 1-2-3-…n), and add it in a contextual container somewhere in the topic analysis tab where it could be clicked on and displayed.