The Internal Linking Score (aka Internal Link Score or just ILS) is a proprietary metric from InLinks. ILS shows the percentage of link opportunities missed. We calculate it as:

A formula for Internal Linking Score
HardCodedLinks=Contextual links already on the site; LinksOpportunities=Links built by InLinks (and added via JavaScript)

The metric is important to SEO. Internal Linking is missed 82% of the time. This is according to the research of over 5,000 sites that are actively looking at target pages for link opportunities. Google talks openly about the importance of a good Internal Link Architecture.

A Simple Percentage Score

Internal Links are individually contextually complicated and open to discussion. InLinks uses the Internal Linking Score to view how well target topics are connected within the site. The higher the percentage, the better the internal linking to that page. Using the InLinks JavaScript to insert the missing links can put a page’s Internal Linking Score up to 100% immediately.

The score only summarizes links to pages that have been given at least one target topic. It also can only analyze links FROM pages that have been added to the InLInks project. Pages that are not included in the project will not be crawled or analyzed and no links will be seen (or created) from these pages by InLinks.

When an InLinks user defines the topic that a page is meant to rank for, InLinks can find all other mentions of the topic within the site. This allows InLinks to work out all the contextually relevant pages that should link to the target page and in what context (where on the page). At the same time, InLinks looks at the hard-coded links already on the site. InLinks understands these to stop recommending links that are already present. InLinks is able to provide a gap analysis (and at scale a simple score) which indicates how well internal links are optimized to each target page.

Where can you find the Internal Linking Score?

This appears in the Links tab for any project in InLinks.

Where to find the Internal Links score in InLinks.net

What to do next?

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About Dixon Jones, FRSA, MBA, BA(Hons).
Dixon is a world renowned SEO Speaker on search engine algorithms and information retrieval and holder of the Lifetime Achievement Award for services to the search community. Dixon is a moderator on Webmasterworld and has spoken or been published at Search Engine land, State Of Search, WordTracker, Authoritas, SE Roundtable, Brighton SEO, Tedx, Pubcon, and many more.

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