Our Semantic Search Guide continually evolves. You are welcome to suggest edits and submit content for consideration.

Internal links example

Internal Links Guide

Internal links are important for SEO and UX alike. This comprehensive guide shows you what they are and how to optimize a website using inlinks. It is no longer enough to create a hierarchy, some breadcrumbs and navigation and say your internal links are optimized. You need an effective and scalable methodology to create contextually

How to build Internal Links for SEO

A well crafted internal link structure significantly improves your chances of your content being seen at the right place and at the right time. Your internal links structure is also known as your “Link Graph” and there are three core elements: Your Navigational or menu link structure, your breadcrumb link structure and – by far

Creating Digital Assets

Whether you have decided that your strategy is to be the entity, be an authority on the entity or play on the edge, your next step is to start marshalling or making your digital assets. Here the thought process is rather different to the old school idea of “content marketing” where you just carry on

Other Ways to become an Entity

Being the Entity If you are a business or organisation, then you ARE an entity. Google may not have enough confidence, yet, to know this. Every person on the planet is an entity, but Google does not yet try to distinguish between every version of “Purna Patel or “Sally Stokes” on the planet… at least

Semantic SEO Strategies

Become an entity or an expert on an entity Your first strategic decision is whether you want to try to BE a fully defined entity in your own right. There has been a move in recent years away from optimizing for keywords and instead simply trying to make your brand stand out from the crowd

Earning A Wikipedia Listing

Getting a Wikipedia entry is fraught with dangers. Inlinks has chosen not to list a specific strategy. Instead, we are bringing in tips and ideas from well-known practitioners in online retrieval, including inLinks users. One of the challenges is that Wikipedia is controlled ultimately by a very small and not necessarily unbiased group of people.

Google’s Entity Search Tool

Know what is an Entity (and what isn’t ) Just as you can type in site:example.com into Google search to see all (or most) of the web pages that Google has for any given site in its web index, they also provide a tool https://developers.google.com/apis-explorer/#p/kgsearch/v1/kgsearch.entities.search to allow you to interrogate their knowledge base. This is