How to Audit your website’s Knowledge Graph

Knowledge Graph audits can fix a major content audit problem Most content audits out there are so granular in their analysis, that they actually miss the main actionable point. What should you write about to fill in the holes? So we have created a website Knowledge Graph Audit based around an Excel spreadsheet that we think does the job a whole lot better. It will be interesting to know if the SEO community agrees. A

New & Improved Content Briefs and Content Audits

The content optimization module on Inlinks creates world-class Content Briefs and audits existing content in a totally unique way. You should already be using it for content optimization, but now the module has had an upgrade. Why was the Inlinks Content Optimization Module so Unique? Just in case you were still using those keyword-based optimization tools, the difference with InLinks is that it builds its entire recommendations around knowledge graphs. If you want to optimize

Find More Questions by Topic

Today we have launched an enhancement to our Market Trends Tool which helps you rapidly find the questions that are being asked around any given topic. Whilst InLinks already did show questions by topic, this new launch shows promising results. We did some very unscientific benchmarking against another product which is twice the price and we seem to be beating them. So let’s dive in. Introduction / Synopsis By being able to surface the questions

Singapore Market Added to InLinks

When you set up a project, you can now select “Singapore” as the default market is you so wish. The difference between target markets This choice dictates what Google API is called when looking up search results. For some industries and keywords, the results may not vary at all, but for others, they could be wildly different by region. Can I Change my Target Market on an existing Project? If you created a project initially

Find a trending topic

Our Market Trends tool now lets you find a trending topic through a new search functionality. How to find a Trending Topic 1: If you don’t have an Inlinks account yet, register for a free one here. 2: Head over to Inlinks Market Trends. 3: Either filter down to a category by selecting one of them or… 3: Start typing a topic straight from then main page to search all categories. How to track trends

FAQ Schema Generator

InLinks has a built in FAQ Schema Generator. Inlinks to scans your content looking for questions in your text that you answer succinctly and will then automate the generation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated support page. What does adding FAQ Schema do? By adding FAQ Schema to your content, you tell a search

New way to measure how Google understands content in a verticle

Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,