News and insights from the world of Semantic SEO and Entity Search.

FAQ Schema Generator

InLinks has a built in FAQ Schema Generator. Inlinks to scans your content looking for questions in your text that you answer succinctly and will then automate the generation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated support page. What does adding FAQ Schema do? By adding FAQ Schema to your content, you tell a search

New way to measure how Google understands content in a verticle

Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,

February 2020 InLinks Roundup

Newsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is not the same as using a topic. Our Internal Linking Guide Upgrade Special Offer for New Users Upgrading to just

Manually Manage Internal Linking

Managing Internal Links is a real challenge for SEOs and although inLinks has automated much of this process, sometimes you need to be a little more precise and perhaps would like to create your own. The inLinks system now supports the ability to curate and create internal links directly from your inlinks.net dashboard, so now you will never again need to go back to your web team to ask them to add or change links

How to associate target entities to web pages for semantic SEO

Summary To optimize for Semantic Search, you need landing pages which are associated with entities. Entities cannot just be keywords or search phrases. They are named concepts that you would see in a reputable encyclopedia. In semantic SEO, Wikipedia is the most important of these. Here are some examples on how to select your target entities with InLinks. Example 1: A transactional site Let’s consider a site marketing jewellery. This site is divided into two

Dixon Jones Joins Fred Laurent at inLinks

French SEO Expert, Fred Laurent and the UK’s ex-Majestic.com CMO, Dixon Jones have joined forces. inlinks.net will be the home for a new “freemium” Semantic SEO technology company. Dixon takes on the role of CEO and Fred as CTO. The inLinks tool approaches SEO content from an Entity, rather than keyword perspective, making it one of the first core SEO technologies to create a semantic SEO tool from the ground up. The tools take advantage