News and insights from the wold of Semantic SEO and Entity Search.

New way to measure how Google understands content in a verticle

Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,

February 2020 InLinks Roundup

Newsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is not the same as using a topic. Our Internal Linking Guide Upgrade Special Offer for New Users Upgrading to just

Manually Manage Internal Linking

Managing Internal Links is a real challenge for SEOs and although inLinks has automated much of this process, sometimes you need to be a little more precise and perhaps would like to create your own. The inLinks system now supports the ability to curate and create internal links directly from your inlinks.net dashboard, so now you will never again need to go back to your web team to ask them to add or change links

SERPs for "WP SEO Traps"

inLinks Case Study: WP SEO Traps

Over the holiday break, I ran and recorded a case study to take an old piece of content, run it through the inLinks system and update it, then record the changes to the SERPs. The results (if you don’t want to watch how it was done): The phrase “WP SEO Traps” went from position 9 to position 1 (or 2) depending on how I checked) The phrase “SEO Traps” wen from the 90s to position

Dixon Jones Joins Fred Laurent at inLinks

French SEO Expert, Fred Laurent and the UK’s ex-Majestic.com CMO, Dixon Jones have joined forces. inlinks.net will be the home for a new “freemium” Semantic SEO technology company. Dixon takes on the role of CEO and Fred as CTO. The inLinks tool approaches SEO content from an Entity, rather than keyword perspective, making it one of the first core SEO technologies to create a semantic SEO tool from the ground up. The tools take advantage