A regular Webinar and podcast where a panel of Online Marketing veterans dive into the hard question of the day. 45 minutes of intelligent, focussed discussion where we know our audience may have as much to contribute as the panel. The next Knowledge Panel question: “Are Keywords Dead?” Dixon Jones and David Bain have joined forces to bring a new angle to online marketing questions. Sign up for our next event. Cindy Krum from MobileMoxie…
Optimizing your Internal Links can significantly improve your SEO traffic. Unfortunately, Internal Linking is very difficult to optimize manually. Most Internal Link Optimization tools don’t work because they are keyword-based, not topics based. Luckily, Inlinks.net changes all that, by building a knowledge graph of your website and automating the Internal Link Optimization. At the same time, you retain full control of the process and underlying assumptions. Understanding Internal PageRank Although Google doesn’t talk about it…
Reaching the top 10 of Google without having to spend your days getting hypothetical backlinks is an attractive prospect. And achievable. Here are two experiments where the implementation of an internal network alone made it possible to obtain such a result. The first is an independent experiment, initially published in English, and carried out in slow mode: the inlinks are added by hand, adding the links spanned 6 months, and the top 10 is reached in 169…
What makes a strong Digital Marketing Platform? A strong Digital Marketing Platform is is about momentum over measurement. The InLinks workflow discovers the best topic for you to work on next to catch the zeitgeist in your market sector. Then it helps you create content that appeals to humans and machines alike. It creates a scalable workflow and finally optimizes the content on your website by automating schema injection and internal links. We work with…
InLinks’ new Market Trend Reports feature allows you to constantly discover, analyse and compare trending topics of all different market genres.
An insight into how effective methods of search engine optimization has the potential to widen participation to higher education. In this post I will outline the evidence surrounding the relative success of entity identification within the education sector and will delve deeper into what this means for higher education on the whole. Why is Google’s machine learning on ‘University Courses’ (InLinks, 2020) so relatively successful when it comes to the Education Sector? Is this something…
A concise guide to how the InLinks Semantic SEO tool works.
InLinks has a built in FAQ Schema Generator. Inlinks to scans your content looking for questions in your text that you answer succinctly and will then automate the generation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated support page. What does adding FAQ Schema do? By adding FAQ Schema to your content, you tell a search…
Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,…
Newsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is not the same as using a topic. Our Internal Linking Guide Upgrade Special Offer for New Users Upgrading to just…
