News and insights from the world of Semantic SEO and Entity Search.

Topic Clustering in Keyword Research

It’s a shocking fact that most keyword research is wrong! Current keyword research for SEO is based around finding a list of keywords with comparative search volumes and some element of competition. (That is to say, how hard it would be to rank for the keyword). Typically, the equation to evaluate the best keywords in a list has been like this: Keyword Opportunity = (Search volume X Cost Per Click) / Level of difficulty This

InLinks: A Tool for Building Topical Authority

SEOs are finally catching on to the importance of topical authority. But what does that really mean? This article tackles the very basics of how authoritative content ranks, and shows how InLinks is already helping thousands to build effective topical authority. What is Topical Authority? Imagine if you went to a specialist talk and the speaker only said the name of the talk 100 times and included nothing else. Would you come away from that

Sentence Structure

Sentence Structure in SEO

In this article, you’ll learn about the importance of sentence structure for search engine optimisation and the different ways you can optimise it. Many SEO enthusiasts encourage using distinct content and eye-catching images to help their search engine ranking efforts. Still, several forget another vital aspect – the sentence and overall text structure. The sentence structure is fundamental to both readers and search engines as it enables them to understand the message your content is

Keyword Research Tools for Topic Clustering

Many Keyword Research Tools have no ability to understand connections between topics and themes. As such, they may work well for exact match PPC campaigns, but in a modern SEO strategy, they do not have the effectiveness of modern keyword research tools.   A keyword cluster represents a group of keywords that relate to the same user intent, these might slightly differ in how many words they contain but they essentially refer the same topic.  Let’s

Green SEO: What is it and why is it important?

We do not talk about Green SEO enough as a community. Data centres underpin our digital lives. In 2019 it was estimated that they used more than 2% of the world’s electricity and generated the same volume of carbon emissions as the global airline industry (in terms of fuel consumption). While the internet, in general, is responsible for a whopping 4% of emissions. This leaves us with an interesting dilemma. Search engine optimization itself needs

Keyword Topic Gaps

Following requests from our users, we have reinstated and improved our Topic Gap tool in our content editor. Understanding what topics Google is seeing the best-ranked content for any keyword and region goes a long way toward content planning. This research can take many hours for every page when carried out manually. InLinks is not only faster but also much more consistent and reliable. 1: How do you find Topic Gaps? After running an audit

Intent Pointing on a wall

Verb Focused User Intent In Search

For too long now, the SEO community has settled with broad, business-focused umbrella terms to describe ‘user intent’. InLinks is about to revolutionize this metric. Our Google Suggest data is now organized into verbs. Verbs are the very essence of intent. They demonstrate linguistically what we want in every scenario imaginable. We cannot communicate online without them, so why on earth have they been omitted from Keyword Research for so long? By clustering user intent

How many internal links should you have per page?

Internal links are one of the most important on-page ranking factors in SEO, they’re relevant for Google to understand your website’s architecture and to keep your users stay longer on your website. But can too many internal links on a single page hurt your SEO? Contextual links VS Navigational Links: On a webpage there are 2 types of internal links, the contextual ones are typically included in the content (paragraphs and titles) while the navigational

Tone of Voice in SEO

Tone of voice is a vital piece of the marketing puzzle, a chance to showcase your brand in the most subtle ways. It might be a slight nuance, a word here and there, a stylistic choice in a piece of writing, but it has the power to make a significant impact – and you shouldn’t ignore it in SEO copy.  Whether you’re writing brand side or you’re part of an agency, you should consider tone