We decided to take a new approach to SEO Tool Reviews in this post. Specifically, we decided to analyze the entities and knowledge graphs around digital marketing or SEO Tools that we think might use NLP or Entities in their approach or which we have heard our users mention when saying what they use now. By running the audit tool to create a brief around the phrase “[Tool name] review” we are able to very…
We had an objection today about the javascript impact. The prospect suggested that adding the code would affect page speed. Adding the code is not necessary, but it IS very convenient timesaver. It made me think that a post on how you can MEASURE javascript impact on speed might have on a site could be useful. Whilst I’ll use our Inlinks javascript on a WordPress page to do the test, you can easily do the…
Google loves it when your content answers questions that users are asking. Inlinks leverages this and helps you to get the most out of FAQs by: 1: Automating FAQ Schema 2: Providing a world class Question finder How FAQ pages help SEO rankings Search engine optimization (SEO) is among the best marketing strategies that businesses and any person using online platforms for economic gain can use to grow. How beneficial your SEO strategies will be…
A modern approach to using topic analysis before writing web content to leverage the audience size that will resonante with the content.
Knowledge Graph audits can fix a major content audit problem Most content audits out there are so granular in their analysis, that they actually miss the main actionable point. What should you write about to fill in the holes? So we have created a website Knowledge Graph Audit based around an Excel spreadsheet that we think does the job a whole lot better. It will be interesting to know if the SEO community agrees. A…
A regular Webinar and podcast where a panel of Online Marketing veterans dive into the hard question of the day. The Knowledge Panel is 45 minutes of intelligent, focussed discussion where we know our audience may have as much to contribute as the panel. Never miss an Episode Each episodes Livestreams on Facebook and Youtube, but if you would like notification before each episode, just register once. That way, you can jump in if you…
Optimizing your Internal Links can significantly improve your SEO traffic. Unfortunately, Internal Linking is very difficult to optimize manually. Most Internal Link Optimization tools don’t work because they are keyword-based, not topics based. Luckily, Inlinks.net changes all that, by building a knowledge graph of your website and automating the Internal Link Optimization. At the same time, you retain full control of the process and underlying assumptions. Understanding Internal PageRank Although Google doesn’t talk about it…
Reaching the top 10 of Google without having to spend your days getting hypothetical backlinks is an attractive prospect. And achievable. Here are two experiments where the implementation of an internal network alone made it possible to obtain such a result. The first is an independent experiment, initially published in English, and carried out in slow mode: the inlinks are added by hand, adding the links spanned 6 months, and the top 10 is reached in 169…
What makes a strong Digital Marketing Platform? A strong Digital Marketing Platform is is about momentum over measurement. The InLinks workflow discovers the best topic for you to work on next to catch the zeitgeist in your market sector. Then it helps you create content that appeals to humans and machines alike. It creates a scalable workflow and finally optimizes the content on your website by automating schema injection and internal links. We work with…
InLinks’ new Market Trend Reports feature allows you to constantly discover, analyse and compare trending topics of all different market genres.
