Case Study: Reaching Google’s Top 10 with Internal Linking

Insights

Reaching the top 10 of Google without having to spend your days getting hypothetical backlinks is an attractive prospect. And achievable. Here are two experiments where the implementation of an internal network alone made it possible to obtain such a result. The first is an independent experiment, initially published in English, and carried out in slow mode: the inlinks are added by hand, adding the links spanned 6 months, and the top 10 is reached in 169…

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The InLinks Workflow and USP

Help, Insights

What makes a strong Digital Marketing Platform? A strong Digital Marketing Platform is is about momentum over measurement. The InLinks workflow discovers the best topic for you to work on next to catch the zeitgeist in your market sector. Then it helps you create content that appeals to humans and machines alike. It creates a scalable workflow and finally optimizes the content on your website by automating schema injection and internal links. We work with…

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The University of Google: Exploring the impact of Google’s successful machine learning in the Education Sector.

1 CommentInsights

An insight into how effective methods of search engine optimization has the potential to widen participation to higher education. In this post I will outline the evidence surrounding the relative success of entity identification within the education sector and will delve deeper into what this means for higher education on the whole. Why is Google’s machine learning on ‘University Courses’ (InLinks, 2020) so relatively successful when it comes to the Education Sector? Is this something…

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Automate FAQ Schema

Insights, Launch Log

Today we have an exciting new development. InLinks is now able to scan your content looking for questions in your text that you answer succinctly and will then automate the creation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated support page. What does adding FAQ Schema do? By adding FAQ Schema to your content, you tell…

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New way to measure how Google understands content in a verticle

Insights, Launch Log

Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,…

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February 2020 InLinks Roundup

Insights

Newsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is not the same as using a topic. Our Internal Linking Guide Upgrade Special Offer for New Users Upgrading to just…

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Manually Manage Internal Linking

Help, Insights, Launch Log

Managing Internal Links is a real challenge for SEOs and although inLinks has automated much of this process, sometimes you need to be a little more precise and perhaps would like to create your own. The inLinks system now supports the ability to curate and create internal links directly from your inlinks.net dashboard, so now you will never again need to go back to your web team to ask them to add or change links…

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