Entity based SEO: the Guide to Understanding

Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be developed. This includes the theory, the techniques and the tools for using entities to optimize your site. For a start let’s break down confusion in understanding what SEO entities really are. Many articles have already been published on entities and their role in the evolution of web indexing. For many professionals, however, it remains difficult to understand. Why do

How to Improve Entity Indexing in Google

(Note: This article is the second part of our guide on using entities in SEO. We advise you to read the first part if you are not yet familiar with the concept of entities in SEO.) Why is Entity Indexing essential to your SEO Strategy? Any site owner or SEO expert knows the importance of indexing pages by search engines. But indexing a site’s URLs is only the first step. It has now become essential to check

Creating Topic Maps

InLinks can now visually show your stakeholders exactly what topics are missing from your content and how important each topic is to create a full and rounded view of a subject. You can create topic maps around any phrase or topic. You can edit your findings and either present a public page or pull out the chart as a PNG image. You can also export the underlying data for further manipulation in CSV format. Want

Best Search Software Tool: Official

On Tuesday the 24th November, Inlinks beat a truly impressive shortlist to win the “Best Search Software Tool” at the UK Search Awards. We are very humbled, but a little excited to win this award. Whilst we know you will be more excited about putting inLinks to good use on your sites, rather than us bragging about our win, it is a great motivator for the team. Knowing how capable the judges are at the

Topic Maps for SEO

Synopsis Topic Mapping helps you to know what to write about and how to structure your content. Learning how to curate a perfect topic map should significantly improve your chances of being seen on Google in an Entity SEO and B.E.R.T. driven world. InLinks has made a UX Improvement to make it easier for writers to see and filter topic maps into themes. Whether you use InLinks or not, understanding the idea will help you

Entity SEO Tools Reviewed

We decided to take a new approach to SEO Tool Reviews in this post. Specifically, we decided to analyze the entities and knowledge graphs around digital marketing or SEO Tools that we think might use NLP or Entities in their approach or which we have heard our users mention when saying what they use now. By running the audit tool to create a brief around the phrase “[Tool name] review” we are able to very

Testing Javascript Impact on your Page Speed

We had an objection today about the javascript impact. The prospect suggested that adding the code would affect page speed. Adding the code is not necessary, but it IS very convenient timesaver. It made me think that a post on how you can MEASURE javascript impact on speed might have on a site could be useful. Whilst I’ll use our Inlinks javascript on a WordPress page to do the test, you can easily do the

Writing FAQs (for SEO)

Google loves it when your content answers questions that users are asking. Inlinks leverages this and helps you to get the most out of FAQs by: 1: Automating FAQ Schema 2: Providing a world class Question finder How FAQ pages help SEO rankings Search engine optimization (SEO) is among the best marketing strategies that businesses and any person using online platforms for economic gain can use to grow. How beneficial your SEO strategies will be