Case Study: Do Internal Links Improve Organic Search Traffic?

Search Pilot recently confirmed our understanding that increasing internal linking increases organic traffic. Their report is here. The Main Finding Not only was this test positive, but it was one of our most positive tests to date resulting in a 25% uplift to organic traffic across level two and level three category pages – an additional estimated 9,200 organic sessions a month. Quote taken from the study by Search Pilot Some notes and observations We will not

SEO Consulting SERP

Case Study: Position 1 for SEO Consulting

We were delighted to see this in our online support today (7th June 2020). What did Rod Gardner do? Rod puts this number 1 position down to the InLinks tool. Specifically, he thinks that the combination of automated internal links generation and automated schema created the difference. The number 2 result is one of the original and most well-known SEO companies in the UK (Scotland actually). Rod says that it was all done to the

Case Study: Does Webpage Schema (About & Mentions) Improve Rankings?

There’s a very specific type of schema that inLinks autogenerates, based on the topic you associate with a page. We wanted to conduct a blind study, with multiple independent SEOs around the globe, to see if this schema was having any effect on rankings and visibility. We were very pleased to have a bunch of people from the SEO Signals Lab help us to generate some really interesting findings. Can The Webpage “About” Schema boost

Case Study: Reaching Google’s Top 10 with Internal Linking

Reaching the top 10 of Google without having to spend your days getting hypothetical backlinks is an attractive prospect. And achievable. Here are two experiments where the implementation of an internal network alone made it possible to obtain such a result. The first is an independent experiment, initially published in English, and carried out in slow mode: the inlinks are added by hand, adding the links spanned 6 months, and the top 10 is reached in 169

How accurate is the inLinks Market Trends Data?

An exploration of how accurately the data from inLinks’ market trends tool compares to real consumer behaviour. The Market Trends Tool The InLinks’ Market Trends Tool categorises and tracks consumer interest on topics. It can provide a daily, weekly and monthly oversight into how concepts and words are being interacted with online to surface what topics might be ripe for content writers and publicity seekers to write about. But how accurate really is the data?

The University of Google: Exploring the impact of Google’s successful machine learning in the Education Sector.

An insight into how effective methods of search engine optimization has the potential to widen participation to higher education. In this post I will outline the evidence surrounding the relative success of entity identification within the education sector and will delve deeper into what this means for higher education on the whole. Why is Google’s machine learning on ‘University Courses’ (InLinks, 2020) so relatively successful when it comes to the Education Sector? Is this something

SERPs for "WP SEO Traps"

inLinks Case Study: WP SEO Traps

Over the holiday break, I ran and recorded a case study to take an old piece of content, run it through the inLinks system and update it, then record the changes to the SERPs. The results (if you don’t want to watch how it was done): The phrase “WP SEO Traps” went from position 9 to position 1 (or 2) depending on how I checked) The phrase “SEO Traps” wen from the 90s to position