A US-based cybersecurity company used Inlinks for a help section hosted under its main website which purpose is to define and provide further details about various topics related to securing cyber infrastructures.
While analyzing the organic traffic data on SEMRush, we noticed that the monthly organic traffic of a webpage configured on this Inlinks project and that targets the highly competitive keyword ‘Ethical Hacking‘ has increased by +73% (from 800 to 2.6K , shown on the screenshot below)
Additionnally, we noticed few impressive jumps in the Serps for high volume keywords related to cybersecurity such as the following one that went from position 76 to 1st position !
Which Inlinks’ features contributed to this improvement?
As for other case studies we’ve done, automating internal linking as well as the ‘About‘ and ‘FAQ‘ schema played a major role in the Serps and organic traffic improvements we highlighted above.
Aside from this, the owner of this project also used Inlinks’ Content Optimization Tool to optimize the content around the concept of entities in SEO and thus making it more understandable by the search engines.
Read our guide to understand the concept of entities in SEO
Download a comprehensive report on this case study
If you’d like to learn more on how this website is configured on Inlinks, please click the button below to download a comprehensive report:
I’m going to take a look at the download – thanks Karim 🙂
Thanks for your interest Andy 🙂
Thanks for this! Coincidentally I was interested in finding out more and especially more case studies so this will help. 🙂
Best regards & thank you for the info.
Thank you Marty! We’ll be publishing some more case studies on a regular basis.
Interesting – thanks for sharing Karim.
Question – What is the % of the optimized page compare to the entire site? I imagine that – when we improve Google’s understanding for certain pages of a site; it would also help the machine understand other “un-optimized” pages. Is that the case in your experience?
Hello Jerry,
The owner of this website used Inlinks only for the ‘Resources’ section, it’s a kind of a learning center where they publish articles about cybersecurity topics. The resources section of this website has approximately 300 pages while the main site has approximately 4K pages.
In my experience, the “un-optimized” pages on an Inlinks project are also positively impacted (not only the ones that get internal links and schema markup). I assume Google is able to understand these “un-optimized” pages through the internal linking structure we establish on Inlinks.
Have a great day !
Thanks for your reply! Not using internal links for my site yet but yes it makes sense. I am working on this for my sites too – looking forward to the results / impact. Have a good day Karim.
Thanks for this Karim, very interesting. I’m about to signup for the internal linking tool more than anything else. Thanks again!
Thanks for your interest Tom ! You can reach out to us on the chat for any feature regarding the tool, we also provide demos on: https://inlinks.com/demo/
Best,
Karim
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