Koray Tuğberk GÜBÜR is the founder and owner of the Holistic SEO & Digital. Koray Tuğberk publishes SEO Case Studies, Researches, and Detailed A/B Tests along with their results. Koray regularly attends webinars, conferences, and SEO-related events.

Importance of “Entity-oriented Search” Understanding for SEO: Beyond Strings

Entity-oriented Search Understanding is an important part of Search Engine Understanding or Search Engine Communication. These terms might be new for the traditional understanding of SEO, but the process of understanding a search engine is a daily routine for any SEO to analyze the search engines’ decision trees that create their result pages. Entity-oriented Search Understanding is the understanding of a SERP Instance based on entities, their types, attributes, and connections to each other. A