Entity based SEO: the Guide to Understanding

Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be developed. This includes the theory, the techniques and the tools for using entities to optimize your site. For a start let’s break down confusion in understanding what SEO entities really are. Many articles have already been published on entities and their role in the evolution of web indexing. For many professionals, however, it remains difficult to understand. Why do

How to Improve Entity Indexing in Google

(Note: This article is the second part of our guide on using entities in SEO. We advise you to read the first part if you are not yet familiar with the concept of entities in SEO.) Why is Entity Indexing essential to your SEO Strategy? Any site owner or SEO expert knows the importance of indexing pages by search engines. But indexing a site’s URLs is only the first step. It has now become essential to check

Case Study: Reaching Google’s Top 10 with Internal Linking

Reaching the top 10 of Google without having to spend your days getting hypothetical backlinks is an attractive prospect. And achievable. Here are two experiments where the implementation of an internal network alone made it possible to obtain such a result. The first is an independent experiment, initially published in English, and carried out in slow mode: the inlinks are added by hand, adding the links spanned 6 months, and the top 10 is reached in 169