Genie is looking at how Natural Language Processing algorithms consume and understand online content. She achieved a first-class degree in "Language, Culture, and Communication" from Warwick University.

Using the SameAs Schema.org Markup Tag in SEO

Schema

The sameAs Schema Tag and how to use it   SEOs can use the sameAs schema markup to help a search engine understand what a page is about. You can do this by pointing out a page with similar subject matter that you are confident the search engine DOES understand.   The sameAs tag unambiguously indicates an item’s identity through connecting it to such sources as its corresponding Wikipedia pages, Wiki Entry, or official website. It essentially takes a ‘thing’ and…

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How accurate is the inLinks Market Trends Data?

SEO Case Studies

An exploration of how accurately the data from inLinks’ market trends tool compares to real consumer behaviour. The Market Trends Tool The InLinks’ Market Trends Tool categorises and tracks consumer interest on topics. It can provide a daily, weekly and monthly oversight into how concepts and words are being interacted with online to surface what topics might be ripe for content writers and publicity seekers to write about. But how accurate really is the data?…

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The University of Google: Exploring the impact of Google’s successful machine learning in the Education Sector.

1 CommentInsights, SEO Case Studies

An insight into how effective methods of search engine optimization has the potential to widen participation to higher education. In this post I will outline the evidence surrounding the relative success of entity identification within the education sector and will delve deeper into what this means for higher education on the whole. Why is Google’s machine learning on ‘University Courses’ (InLinks, 2020) so relatively successful when it comes to the Education Sector? Is this something…

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