Genie is looking at how Natural Language Processing algorithms consume and understand online content. She achieved a first-class degree in "Language, Culture, and Communication" from Warwick University.

Webpage schema

Webpage schema is a type of Schema which is supposed to be implicitly defined, according to Schema.org but by adding the “About” and “Mentions” property, it seems you greatly enhance the ability of Google to understand the content on the page. This, in turn, can improve your search listings and search visibility. There has been some controversy on whether Structured data improves rankings. John Muller and Glen Gabe had a to-and-fro on Twitter picked up

Can InLinks help you win industry awards?

InLinks is looking to help its customers win industry awards. If you’ve run a successful campaign using InLinks we would be interested in hearing from you. Our team of communication and SEO experts are here to help curate the best pitches to the awards you are interested in. We would like to apply in a partnership to help show off your achievements! If this is something you would be interested in then please submit us

Internal Linking FAQ

What is internal linking? Internal linking is the act of creating html hyperlinks between two URLs within the same domain.  What is an internal link anchor text? The anchor text of an internal link is the text which is used to embed the link on to. It usually lights up as blue and underlined, but that can easily be changed in style sheets for any individual site, page or link. It responds to a left

InLinks Named Best AI-Driven SEO Tool of 2021

InLinks, a multi-award-winning entity-based SEO platform, has been awarded the Best AI-Driven SEO Tool of 2021 by Corporate Vision. This win recognizes the astounding success inLinks has had in helping web-content rank higher through intelligent machine understanding. Most importantly, it reaffirms its growing importance in the SEO industry. Read on to find out what InLinks can do for your website, and why so many people are talking about it! Tool Overview InLinks is a highly

Topic Chart

Knowledge Graphs: What Are They and How Do SEOs Use Them?

What is a Knowledge Graph? Simply put, a knowledge graph is a big mind map of connections. For example, if you start with a banana and brainstorm around it on a piece of paper, you may come up with a variety of concepts such as lunch, banana bread, trees, Fairtrade, yellow, slipping over, monkeys… the list is almost endless. If something as singular and simple as a banana has all these connections, just imagine how

The About Tag in Schema Markup

The ‘About’ tag from Schema.org Helping Google understand what your page is talking about is the aim of the game in SEO at the minute. Entities and concepts are taking the role that keywords held for so long, and one prominent way in which this is being achieved is through schema markup- specifically the About tag. Schema markup is structured data vocabulary which enables search engines to read your website easily, with the ‘About’ tag from schema.org holding an important role within the Resource Descriptive

Inlinks launches Govtrackr

A free tool that tracks the main themes covered by prominent UK politicians via their tweets. What is Govtrackr Powered by Inlinks technology, Govtrackr is a unique tool used to determine the overarching themes tweeted by UK politicians. It takes tweets and creates comprehensive data on the discovered themes. This includes the amount of public engagement encountered on each tweet and how this differs from politician to politician or party to party. It aims to

Using the SameAs Schema.org Markup Tag in SEO

The sameAs Schema Tag and how to use it   SEOs can use the sameAs schema markup to help a search engine understand what a page is about. You can do this by pointing out a page with similar subject matter that you are confident the search engine DOES understand.   The sameAs tag unambiguously indicates an item’s identity through connecting it to such sources as its corresponding Wikipedia pages, Wiki Entry, or official website. It essentially takes a ‘thing’ and