Synopsis Topic Mapping helps you to know what to write about and how to structure your content. Learning how to curate a perfect topic map should significantly improve your chances of being seen on Google in an Entity SEO and B.E.R.T. driven world. InLinks has made a UX Improvement to make it easier for writers to see and filter topic maps into themes. Whether you use InLinks or not, understanding the idea will help you…
We decided to take a new approach to SEO Tool Reviews in this post. Specifically, we decided to analyze the entities and knowledge graphs around digital marketing or SEO Tools that we think might use NLP or Entities in their approach or which we have heard our users mention when saying what they use now. By running the audit tool to create a brief around the phrase “[Tool name] review” we are able to very…
We had an objection today about the javascript impact. The prospect suggested that adding the code would affect page speed. Adding the code is not necessary, but it IS very convenient timesaver. It made me think that a post on how you can MEASURE javascript impact on speed might have on a site could be useful. Whilst I’ll use our Inlinks javascript on a WordPress page to do the test, you can easily do the…
If you are a paying customer of InLinks, we would like to help you get a little more business. We have users that would rather pay an expert to manage their InLinks account. We would also love to get feedback on what you are doing with InLInks as a business, to use as case-study material. So we decided we could help each other. Fill in the form and we will look at using it to…
A modern approach to using topic analysis before writing web content to leverage the audience size that will resonante with the content.
Help us to plan our internationalisation strategy by voting on which language we should launch with next. Create your own user feedback survey When you have finished, this IS a competition! We will go where there is demand for InLinks. So if you are in a local SEO group in your chosen language, TELL THEM TO VOTE! Building knowledge graphs is not a trivial exercise, so developing a new language takes months of planning and…
Knowledge Graph audits can fix a major content audit problem Most content audits out there are so granular in their analysis, that they actually miss the main actionable point. What should you write about to fill in the holes? So we have created a website Knowledge Graph Audit based around an Excel spreadsheet that we think does the job a whole lot better. It will be interesting to know if the SEO community agrees. A…
Search Pilot recently confirmed our understanding that increasing internal linking increases organic traffic. Their report is here. The Main Finding Not only was this test positive, but it was one of our most positive tests to date resulting in a 25% uplift to organic traffic across level two and level three category pages – an additional estimated 9,200 organic sessions a month. Quote taken from the study by Search Pilot Some notes and observations We will not…
Join us for another episode of “The Knowledge Panel” where we discuss “What Schema matters” with the experts. When: 17th August at 4pm London / 11am New York/ 9am San Francisco Who is on the Panel? Dixon Jones (Your host and CEO of InLinks) Iman Hamdan A passionate SEO from Yahoo Small Business Martha van Berlel Owner of ScemaApp – an all-round schema creation SAAS Jason Barnard Owner of Kalicube and a leading advocate for…
First Broadcast: July 2020 Dixon Jones and David Bain joined forces to bring a new angle to online marketing questions. Cindy Krum from MobileMoxie Cindy wrote about “Entity First” mobile indexing in this series of articles. Deepak Shukla from Pearl Lemon Deepak has 55 reviews about his talks on Truspilot! Maret Reutelingsperger from Mobe Digital Maret talks about Topic Clusters over at WeRoast.
