When you set up a project, you can now select “Singapore” as the default market is you so wish. The difference between target markets This choice dictates what Google API is called when looking up search results. For some industries and keywords, the results may not vary at all, but for others, they could be wildly different by region. Can I Change my Target Market on an existing Project? If you created a project initially…
Our Market Trends tool now lets you find a trending topic through a new search functionality. How to find a Trending Topic 1: If you don’t have an Inlinks account yet, register for a free one here. 2: Head over to Inlinks Market Trends. 3: Either filter down to a category by selecting one of them or… 3: Start typing a topic straight from then main page to search all categories. How to track trends…
There’s a very specific type of schema that inLinks autogenerates, based on the topic you associate with a page. We wanted to conduct a blind study, with multiple independent SEOs around the globe, to see if this schema was having any effect on rankings and visibility. We were very pleased to have a bunch of people from the SEO Signals Lab help us to generate some really interesting findings. Can The Webpage “About” Schema boost…
What makes a strong Digital Marketing Platform? A strong Digital Marketing Platform is is about momentum over measurement. The InLinks workflow discovers the best topic for you to work on next to catch the zeitgeist in your market sector. Then it helps you create content that appeals to humans and machines alike. It creates a scalable workflow and finally optimizes the content on your website by automating schema injection and internal links. We work with…
Today we have an exciting new development. InLinks is now able to scan your content looking for questions in your text that you answer succinctly and will then automate the creation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated support page. What does adding FAQ Schema do? By adding FAQ Schema to your content, you tell…
Inlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at this stage that Google can still only positively identify (on average) less than 20% of all entities or topics discussed,…
It has been a busy week. The most notable launch was Monday’s announcement that you can now start assigning content briefs to writers, as reported in our “Content Management system for SEOs” post. There are also a few things that were fixed along the way that I never got around to documenting. Adding “Defer” to the default Javascript code A few people were suggesting that the .JS code was creating a small, but real, page…
InLinks has launched the ability to assign content briefs to SEO Content writers, whilst retaining overall control of the content. This turns the Inlinks optimization module into an SEO Content management system. It gives the ability for SEOs who need to delegate content writing to freelancers or in-house teams. Enterprise Collaboration Tool InLinks builds content briefs around topics, rather than keywords. In order to scale the optimization of content for search engines, it is necessary…
Newsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is not the same as using a topic. Our Internal Linking Guide Upgrade Special Offer for New Users Upgrading to just…
When trying to write better content than anyone else, our content optimization tool uses the top search results to build a content brief. At times, though, you know better than the search engines as to what is the BEST content out there, so we have given you the chance to change the competitor cohort list for any given keyphrase: Knowledge Graphs and Training Sets When inLinks creates a content brief for your writers, it first…
