Suggested Content Structure Primary topic Secondary topic Specific Topic Topics Group

Target Keyword: SEO Optimized Content

Introduction / Synopsis

Search search engines blog writing visual Learn Keyword SEO website links site site structure social sharing URL Engine keyword research copywriting link markup tags audience structure visibility text content

Part 1

content Seo Search blog page Engine Copywriting ranking promotional tool

Google

content ⋅ Engine ⋅ Search ⋅ Seo
content ⋅ meetings ⋅ search marketing ⋅ marketing ⋅ SEO ⋅ search engine
Seo ⋅ blog ⋅ organically ⋅ content
Google ⋅ SEO ⋅ Copywriting ⋅ content

Part 2

search engines keyword website Keyword Research building audience links learn sharing social

site ⋅ writing ⋅ Learn ⋅ structure ⋅ search engines ⋅ keyword research ⋅ site structure ⋅ Keyword ⋅ copywriting
search ⋅ SEO ⋅ link ⋅ visibility ⋅ social ⋅ sharing
links ⋅ tags ⋅ content ⋅ text ⋅ search ⋅ markup ⋅ URL ⋅ website

Part 3

marketing privacy algorithm

search ⋅ marketers ⋅ search engines

Part 4

internet information strategy quality product

Part 5

site customer Good user intent

page ⋅ site ⋅ landing pages ⋅ websites ⋅ brand

Part 6

Effective process technical business

din ⋅ internet ⋅ blog ⋅ organic search
Analytics ⋅ love ⋅ mine
SEMrush ⋅ target ⋅ trial
Google ⋅ technical ⋅ user interface
keyword ⋅ promotional tool ⋅ content creation
Google ⋅ site ⋅ process ⋅ website ⋅ search engines funnel ⋅ user intent ⋅ audience ⋅ Design campaign ⋅ sites ⋅ Ecommerce strategy ⋅ learn ⋅ content creation ⋅ promotion links ⋅ social ⋅ sharing ⋅ building ranking ⋅ Penguin ⋅ Panda

Questions discovered during analysis or available on the web

What is SEO Copywriting?

What are On-Page Ranking Factors for SEO?

Copy / Paste or start writing the text you want to analyse

SEO Optimized Content

Today we are delighted to release our new SEO Content Optimization tool, built entirely from the ground up around topical analysis. As modern Search engines like Google move towards understanding audiences, semantics and the intent of their questions, so traditional keyword-based copywriting has suffered. the new inLinks SEO Content Optimization tool understands topics first and foremost, before creating a content structure that gives content writers the freedom to remain creative, whilst addressing user intent and solving the user's challenge and aligning closely with the SERPs content returned by search engines.

Modern Day Copywriting for Search
Ranking in Search organically was traditionally dependant on clever copywriting that created content based around specific keywords. In recent years, however, search engines have first analyzed the content and broken it up into predefined topics which a machine learning algorithm can better understand. The search engine then similarly analyzes the user query, to understand the topics sought by the user and the user intent of the query. The search engine then matches results based on these topic groupings rather than keywords alone. Of course, SEOs still wish to target keywords, but if the content is first analyzed semantically, the chances of answering the user's query can dramatically increase.

Highlights of the Content Optimization Tool
All these features are in the launch release of the SEO Content Analysis tool:

Creates a knowledge graph of the content already ranking
Maps that knowledge graph against the inLinks knowledge graph
Shows what topics are common, their topic density
Provides a gap analysis between your content and the ranking content
Shows which topics are overused and underused
Shows how long the ranking articles are and SERPs orientation
Predicts user intent
Shows where topics are overused or underused within the corpus of results
Shows the main topics used in each of the top resulting URLs, together with the links in the body content to other pages on the same site and the number of links to external content
Offers a Gap analysis on the topics you are missing
Shows Long tail keywords
Suggests a proposed content structure
Shows questions being answered
provides a WYSIWIG onscreen text editor to help you improve your content.
Let's show you how it all looks and works. For some SEOs, it might change your life.

SEO Content Optimization Step-by-step

1: Decide on a Keyword, Key Topic or Question

Even though Search is moving towards answering user intent, that intent still has to start (for SEO) in terms of user input. Customers and SEOs alike are still keyword focused, but your query could be a question such as "How does the Knowledge Graph work". In this case, we selected the more generic phrase "knowledge graph". Note that the keyphrase will be checked against a specific market/country, as defined by the user's project. You select the query when you create the brief and from here, inLinks uses the Google API to return the top results. These are then crawled and a knowledge graph of the combined topics is created.

2: Note the SEO score (and its limitations)

The SEO score shown as a percentage and is based on all the combined analyses in the SEO Content Optimization tool, but does not address the overall quality of links into the site, or take into account how Google might change the results for the user depending on (say) their location, age or past search history. Trying to add these metrics into the score would be unfair to the copywriter who will be aiming to perfect their content based on these steps, as these are factors beyond their ability to influence.

3: Understand the Serps Orientation

The Serps Orientation pie chart gives an overall idea or what categories the topics talked about fall into when answering the query. That is to say, a third of the topics mentioned in the resulting Serps are around technology-based topics in this example. This should be helpful in helping to decide who would be best to write the content and what overall approach they should take. Technology heavy SERPs may require someone with an engineering or problem-solving style, whilst a category like "society" might require a more flowery writer.

4: Address the Low-Hanging Fruit

In the example here, the content analyzed in the Serps is compared to the content you have created. If you have not yet started on content, the recommendations will be a little less specific. Note that inLinks looks at the average length of body-content all the URLs currently ranking. Whilst the length of an article is not necessarily a ranking factor, this may give you an idea of the workload involved in creating better content than the top-ranking pages. Also, note that there are a LOT more topics to consider than just the one you started with. The Key recommendations will either prompt you for the most commonly discussed topics or give you a list of the most significant topics missing from your content if you have specified any content.

5: Note the Topic Filtering

The Topic Analysis tab shows the total number of topics inLinks has built into the knowledge graph used to answer the query. 167 in this example. To the right is an arrow allowing you to filter the results. This may be very helpful if the search query has several competing concepts. The concept of "Gold" might be relevant in design or investments, but you may not want to concentrate too much on topics in the wrong category. A very useful filter, here, is the "Gap Analysis" filter, which will only focus on the topics others have written about, but you have not.

The other descriptions map onto the pie chart in step 3. So Technology is at the top. This also lets you break down the "others" listing in the pie chart.

6: Drill into each Topic

It will be important not just to use the words used to label each topic! If you click on the topic label, inLinks will drill into what it means. It will bring in the underlying concept from Wikipedia and also show related topics to the one under analysis. By way of demonstration as to why you cannot just look at the label, this example shows the word "holiday" twice! Whilst this may look like a bug, it, in fact, relates to two unique Wikipedia articles… one for "holiday" and another for "Vacation". It might be an important distinction, because, in this example, only one of these concepts has been addressed… "holidays". If the audience is entirely British, this may be fine, but if the audience is also the US, then this may be a factor to consider.

7: See Each Topic's Importance and presence

However you filter the results, the green bars represent topics you have mentioned and the blue bars represent gaps in your content. The length of the bar also gives you an idea of how important each topic is in the ranking content. Generally, a long blue bar means there's an important point to be made, but often that point won't be clear until you revert to the drill down in step 6. In general, the more important topics appear at the top of the list, but since inLinks is displaying results against a combination of factors, this is not always the case.

8: Avoid too much of a good thing!

InLinks is pleased to be able to demonstrate when you (or one of the competitors) might be over-emphasizing a topic. The numbers represent the low, mean and high usage in the ranking results. The circled number shows how your content compares. This metric allows you to see not only whether a topic is discussed, but also how heavily the content focuses on each topic. This, in turn, allows individual suggestions or recommendations around topics. In the example shown, the first topic is already mentioned 6 times in your article, but on average, your competitors focus on the idea 17 times! Perhaps a little more focus needed here. Then again, the third line shows one competitor using a topic some 80 times, but inLinks deems that your 8 occurrences is probably OK.

9: Going Deeper and editing content
Whilst there is a lot on the first screen, there is plenty more to discover and use to improve your SEO Content optimization. The tabs surface more ideas and help you to put them into actionable context. Starting with a simple but powerful view of the SERPs…

10: See the Serps in a whole new way

Say what you like about Neil Patel, he's currently outranking Yoast and Search Engine Land for this query! His article is not only longer, but also has several more topics. Google, it would seem, has deemed that this content better answers the user query than other content. Interestingly, hisarticle also links out 53 times to external webpages – a much higher out-link rate than the others and this supports comments from Google representatives that linking to good content is good practice.

11: Add Long Tail ideas

Still not able to crack the SERPs? The long tail tab looks at some of the many other tangents your content might move towards. Main keywords get broken down into related keywords and where you see small numbers beside words, this shows the occurrence count amongst the competitor cohort.

12: Develop a content structure
The structure tab may not be for everyone but is especially useful when starting to create content from scratch. It gives a suggested hierarchy to your ideas. This may not be appropriate for your use case but is excellent if you are outsourcing the writing and do not want the copywriter to starytoo far from the core concepts.

13: Edit your content in a safe environment
Optimizing your content SEO based on Topics, rather than just keywords will significantly increase the variety of content that you might create. This handy text editor allows you to edit the content in a sandbox. Initially, when creating a brief, there will be no content to score against – just the competition cohort. You may choose to start writing here and as soon as you do, the tool will be able to analyze against your draft content. On the other hand – if you already have live content, then this editor can automatically bring in the live content, allowing you to edit it in the safety of the inLinks platform. As soon as you edit this content, the system reverts to the local version. When you make that content live, simply update the article URL to revert to analyzing the live content.